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27. Anderson’s Market Notes 49th Birthday, April 1962

Anderson’s Market celebrated its forty-ninth birthday in April 1962 by taking out full page advertisements in the Concord Journal featuring promotions such as giving away forty-nine turkeys, forty-nine bouquets of flowers, and offering free meals in a favorite restaurant for anyone also celebrating their forty-ninth birthday that month.

Dave “Andy” Anderson was the owner, the third generation of the family to run the business. He succeeded his father, Leslie, who had died in 1957. Nearing the half-century mark, Anderson’s employed twenty-five people, including Nellie Nelson, who had worked there for forty-four years. Eight employees staffed the catering division, which had been developed by Dave Anderson. He followed the business traditions of his father and grandfather, purveying the best products and offering superior customer service. The front of the store was always bountiful with fruits, vegetables, and flowers—it was a landmark on the Mill Dam.

Dave Anderson, who was born in Concord in 1927 and died here in 2007, continued as well the family tradition of engagement in the business and civic life of Concord that characterized the lives of his parents and grandparents.